professional records
Currently
sr account manager -media
media market gulf
McDonald’s Kuwait (2014-)
Toyota Kuwait (2024 –)
media market
in-house agency
for
McDonald’s
Toyota
Lexus
(kuwait)
previously
account manager – creative
media market gulf
McDonald’s Kuwait (2011-13)
Managed
Managed several regional and local brand communication campaigns for the local market across brand KPIs like corporate reputation, new product launches, product re-hits, brand extensions.
•Annual Budgeting and Planning • Negotiation to secure competitive rates and strategic positionings • High accountability brand management data analysis • Critical thinking and strong communication & presentation skills • Creative writing ensuring strong brand presence • Market research tools and report generation
At least 250+ campaign roll-outs for McD’s alone .Includes regional and local campaigns with objectives of corporate reputation, new product launches, product re-hits, brand extensions , downloads and redemption KPIs
14 Years of Marketing Calendars – Planned Budgeted, executed . Planned for different business categories inside the brand – McCafe, Menu, App Business, Delivery & Drive thru, Breakfast, Happy Meal
Co-participating in brand handling through 2 major crises mankind has ever seen !
COVID 2020 & GAZA WAR
EXPERTISES
MediA sTRATEGY
Manage complete media operations for major multinational brands. My work focuses on creating strong strategies that support growth and ensure effective use of every media investment. I bring extensive experience from the fast-food industry, which allows me to understand consumer behavior and market trends with clarity. This insight helps brands plan smarter and act faster.
CLIENT RELATIONSHIP
Strong client relationships shape the success of every project. I maintain consistent communication and ensure each strategy reflects the brand’s long-term vision. By understanding the fast-food category in depth, I support clients with informed recommendations that match global standards. This trust-driven partnership helps brands adapt, innovate, and lead in their category.My work brings strategy, data, and strong teamwork together. I ensure every campaign runs smoothly and reaches its full potential. I approach each project with a focus on clarity, efficiency, and measurable growth. This combination empowers clients to strengthen their brands and stay ahead in a competitive industry.
Budgetting
Plan and optimize annual and campaign budgets with accuracy. Each decision is designed to maximize performance and reduce unnecessary spend. I allocate budgets across channels to ensure balanced, effective coverage. This approach drives better results and keeps every campaign aligned with brand goals. My planning process blends data insights with market understanding, allowing brands to scale sustainably.
Analytical Reporting
I create analytical reports that make complex data easy to understand. These insights help brands identify what works and what needs adjustment. My reports support fast decision-making and guide teams toward more efficient strategies. Each analysis turns performance metrics into clear recommendations. This allows every campaign to evolve and stay competitive in a fast-changing market.
Highest Share of Space
Different levels of campaigns has over the years ranked brands to the higher share of space in the country, thereby establishes a TOM awareness and high OTS scores
Highest Share of Voice
Amidst the high competition , the brand topped in high share of voice and sutained the brand equity it build over years of strategic branding and advertising
Competitve Media Rates
Exclusive negotiation tactics ensures the best media rates in the market and price protection that survived inflations, market fluctuations and socio-economic events
Strategic Locations
Handpicked media locations at strategic melting points addressing segmented demographic splits and highest traffics ensuring the highest reach