I have spent 15+ years working on media strategy and brand communication . 14 years alone for a multinational fast food brand , shaping campaigns in one of the most competitive and high brand purchasing markets. My work has always centered on clarity, insight, and meaningful impact rather than noise or scale.

I have managed global & regional campaigns end‑to‑end, from planning and budgeting to execution and performance measurement across channels. I negotiate high‑value media buying partnerships, develop integrated communication strategies, and work closely with cross‑functional teams to deliver results aligned with business goals.

Across these years, I’ve had the privilege of supporting the growth and market presence of a global brand, navigating changing consumer behavior, amidst shifting media landscapes, and socio-economic factors. I value long‑term relationships built on trust, transparency, and collaboration, and I take pride in being someone clients rely on for calm, structured functioning style